Tough Enough to Wear Pink was created by entrepreneur and breast cancer survivor Terry Wheatley to bring the sport of professional rodeo and the western community together to rally against breast cancer. Since its inception in 2004, TETWP has empowered rodeos and western events in the U.S. and Canada to focus attention on the need for a cure. To date, the campaign has raised over $5 million dollars for breast cancer charities, much of which stays right in the community. The grassroots movement has inspired other sports communities to mount their own TETWP campaigns, spreading a message of hope and support that reaches beyond the rodeo arena to competitors, families and fans across America.
Honor. Respect. Bravery. We salute the core principles of America's soldiers because they so proudly reflect the ways of the West. Wrangler is proud to continue the Wrangler® National Patriot™ program, created to provide funding and support for America's wounded and fallen soldiers and their families. The Old Fort Days Rodeo organization is proud to be a part of this great cause. Please help us honor our Nation's soldiers on Memorial Day, May 31st as we present Wrangler® National Patriot™ night at the Old Fort Days Rodeo.